The City of Roswell has entered into a Memorandum of Understanding (MOU) with Roswell Town Center, Inc. and Morris and Fellows Ventures, Inc. to explore the redevelopment of approximately 47 acres at the northeast corner of Highway 9 and Holcomb Bridge Road. The proposed redevelopment of this aging commercial center represents one of the most significant revitalization opportunities in Roswell’s recent history.
The agreement outlines a collaborative framework among the City, the property owner (Roswell Town Center, Inc.), and the master developer (Morris and Fellows Ventures, Inc.) to transform the existing strip shopping center into a dynamic mixed-use district designed to spur economic growth, create new civic and public spaces, and bring renewed vitality to one of the City’s most visible corridors.
“This project has the potential to redefine how people live, work, and gather in Roswell,” said Mayor Kurt Wilson. “We’re reimagining a property that has long served as a commercial center into something that serves our future, a place where people can walk, dine, learn, and connect. It’s exactly the kind of visionary redevelopment that reflects our strategic priorities—supporting economic growth, responsible stewardship, and a thriving community.”
Under the non-binding MOU, the City will facilitate planning, zoning, permitting, and infrastructure coordination, while considering available incentives to support the project. Morris and Fellows Ventures will conduct due diligence, create a conceptual master plan, and develop a phased implementation strategy. The property owner will provide site access and work in good faith toward future agreements.
The project is envisioned to include a mix of commercial, residential, office, educational, and civic uses, reflecting a commitment to both quality development and community benefit. Public engagement and input will play a central role as plans advance.
“This is the first step in what we expect will be an exciting, vibrant addition to our city,” added Wilson. “Our residents deserve development that adds long-term value socially, economically, and aesthetically and we’re committed to getting it right.”
Frequently Asked Questions
What is the purpose of this MOU?
The MOU establishes a collaborative framework between the City, the property owner, and the master developer to explore the redevelopment of the Roswell Town Center site into a mixed-use destination. It allows the parties to begin due diligence, master planning, and community engagement.
Where is the project located?
The site encompasses approximately 47 acres at the northwest corner of Highway 9 (Alpharetta Street) and State Route 140 (Holcomb Bridge Road), a major gateway to Roswell.
What kinds of uses are being considered?
The conceptual plan may include a mix of retail, dining, residential, office, educational, and civic spaces with the goal of creating a vibrant, walkable environment.
Is this a binding agreement?
No. This MOU is non-binding. It expresses the good-faith intent of all parties to work collaboratively toward a formal development agreement in the future.
How will the public be involved?
Public engagement is a part of this process. The City will conduct outreach and community meetings to gather input on the vision and design concepts as they are developed.
Why redevelop this site now?
The Roswell Town Center property represents one of the largest contiguous redevelopment opportunities in the City. Revitalizing it supports long-term economic sustainability and enhances the community’s overall quality of life.
What are the next steps?
The master developer will complete due diligence and prepare a conceptual master plan for review and discussion. The City and partners will then work toward a formal development agreement.